Monday, February 12, 2018

Weekend Box-Office: FIFTY SHADES FREED Tops Charts as Franchise Hits $1 Billion


The third installment in the "Fifty Shades" series finished the weekend at the top of the box-office, but failed to make much of an impression compared to its predecessors. Meanwhile "Peter Rabbit" and Eastwood's "The 15:17 to Paris" scored decent openings.

Find out more about the weekend box office after the jump.

"Fifty Shades Freed", the final chapter in the most negatively reviewed franchise in history, opened with $38.8 million, a new low for the series. The second installment, "Fifty Shades Darker" opened with $46.6 million in 2017 and the first film "Fifty Shades of Grey" opened with $85.1 million in 2015. Overseas, Freed grossed $98.1 million from 57 markets. The franchise's worldwide gross has crossed $1 billion combined from all three films. The film received the expected negative reception from critics (11% on Rotten Tomatoes and 32 on Metacritic), but moviegoers seemed more forgiving as CinemaScore reported a "B+" average from their audience polling.

In second place we have Sony's animated film "Peter Rabbit" which opened with $25 million. That's much better than the studio's initial $16 million projection. The film hasn't opened internationally but it will start expanding overseas in the next months. The critical reception was generally mixed (58% on Rotten Tomatoes and 52 on Metacritic), and CinemaScore reported an encouraging "A-" grade from moviegoers.

At #3 we find Clint Eastwood's fact-based drama "The 15:17 to Paris". The film opened with a modest $12.6 million, but in all seriousness, the film wasn't really blockbuster material and the premise isn't the kind that attracts moviegoers, so I'd say it's doing fine, especially considering it only cost $30 million to produce. It also brought in $5.3 million internationally from 23 markets. The film received low scores from critics (21% on Rotten Tomatoes and 45 on Metacritic) and a modest "B-" from CinemaScore.

Sony's "Jumanji: Welcome to the Jungle" took a tumble from last week's #1 to #4 this week, but in reality the drop was much softer at around 10%, grossing $9.8 million over the weekend. The film's domestic cume has reached $365.6 million and internationally it raked in $516.1 million. Worldwide, "Jumanji" has surpassed the studio's "Spectre" ($880.7 million) and "Spider-Man: Homecoming" ($880.4 million) .

The Top 5 is rounded up by "The Greatest Showman" with $6.4 million after dropping just 16.8%.  Domestically the film has grossed $146.5 million and overseas it has raked in $167.7 million.

New Wide Releases: "Fifty Shades Freed", "Peter Rabbit", "The 15:17 to Paris".

Biggest Drop : "Winchester" (-45.7%)

Smallest Drop : "Jumanji: Welcome to the Jungle" (-10%)

Rank Title Weekend Gross Domestic Total Foreign Total Budget
1 Fifty Shades Freed $38.8M $38.8M $98.1M $55M
2 Peter Rabbit $25M $25M N/A $50M
3 The 15:17 to Paris $12.6M $12.6M $5.3M $30M
4 Jumanji: Welcome to the Jungle $9.8M $365.6M $516.1M $90M
5 The Greatest Showman $6.4M $146.5M $167.7M $84M
6 Maze Runner: The Death Cure $6M $49M $180.1M $62M
7 Winchester $5M $17.1M N/A N/A
8 The Post $3.5M $72.8M $50.1M $50M
9 The Shape of Water $3M $49.7M $24.5M $19.5M
10 Den of Thieves $2.8M $40.9M $16.1M $30M


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