The character is a twenty-something New Yorker working as a personal shopper at a luxury department store. She is "bold, big-hearted and independent", and dreams of becoming a fashion designer. The show will follow the lives of four iconic Archie Comics characters, including Katy Keene (Hale) and singer/songwriter Josie McCoy (Ashleigh Murray) as they try to make it "on Broadway, on the runway and in the recording studio".
The cast also includes Jonny Beauchamp and Julia Chan. The pilot will be set a few years ahead of the evens in "Riverdale". The original series' showrunner Roberto Aguirre-Sacasa co-wrote the "Katy Keene" pilot alongside Michael Grassi.
Hale previously starred in The CW's series "Life Sentence", which aired for only one season. She also finished working on the Blumhouse film "Fantasy Island", which also stars Michael Pena and Maggie Q, and the romantic comedy "A Nice Girl Like You".
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