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Sunday, August 17, 2014

Box-Office: NINJA TURTLES Still Top Movie After THE EXPENDABLES 3 and THE GIVER Tanked

box-office-expendables-3-ninja-turtles-guardians-galaxy

This weekend "Teenage Mutant Ninja Turtles" and "Guardians of the Galaxy" still lead in the top 10 at the box-office after poor performances from the week's three new wide releases. While the Turtles are closing in to the $200 million worlwide mark, Guardians has reached and passed that milestone this week.

The R-rated comedy "Let's Be Cops" opened on Wednesday and has grossed $26 million in 5 days, of which $17 million during the weekend, which ranks the movie third in its opening weekend. The $17 million film performed well enough without being as successful as other R-rated comedies.

The Bomb of the Week award must go to "The Expendables 3" which grossed $16 million in its first 3 days versus a budget of $90 million. The film had many things going against it, including a piracy scandal involving a high-quality version of the film that got leaked online, and the fact that it was cut down to a PG-13 rating. The latter is, in my opinion, the worst thing of all. The franchise is popular for featuring old action stars and rebranding the 1980's action violence for today's audiences. Ironically, the film performed poorly among those young moviegoers they were aiming for, maybe because they don't really care all that much about Sylvester Stallone and co., and with films like Ninja Turtles and Guardians in theaters, they have plenty of much cooler modern entertainment available. "The Expendables 3" scored the worst opening weekend in the franchise proving that there is no future for a fourth installment, should they ever decide to make one. And if they ever do, I strongly encourage them to return to an R rating.

In the young adult department we have "The Giver", the adaptation of Lois Lowry's dystopian novel, which managed to gross $12.7 million in its first weekend, a particularly poor performance, but not all that catastrophic for its $25 million budget. It does, however, rank lower than most YA adaptations, particularly "Divergent" and "The Hunger Games".

New Wide Releases: "The Expendables 3", "Let's Be Cops", "The Giver".

Biggest Drop : "Step Up: All In" (-58%)

Smallest Drop : "The Hundred-Foot Journey" (-35%)

Rank Title Weekend Domestic ForeignBudgetDays
1
Teenage Mutant Ninja Turtles
$28M
$117M
$67M
$125M
10
2
Guardians of the Galaxy
$24M
$222M
$196M
$170M
17
3
Let's Be Cops
$17.7M
$26M
$0.6M
$17M
5
4
The Expendables 3
$16M
$16M
N/A
$90M
3
5
The Giver
$12.7M
$12.7M
N/A
$25M
3
6
Into the Storm
$7.7M
$31M
$8.3M
$50M
10
7
The Hundred-Foot Journey
$7M
$23M
N/A
$22M
10
8
Lucy
$5.3M
$107M
$61M
$40M
24
9
Step Up: All In
$2.7M
$11.8M
$37.7M
N/A
10
10
Boyhood
$2.1M
$13.8M
$8.8M
$4M
38
 


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