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Sunday, July 27, 2014

Box-Office: Luc Besson's LUCY Overpowers Brett Ratner's HERCULES

box-office-lucy-scarlett-johansson-hercules-dwayne-johnson

This weekend is living proof that PG-13 big budget epics are no match for a good mid-budget R-rated action flick. The lesson of the week was offered by Luc Besson's sci-fi actioner "Lucy" starring Scarlett Johansson, which opened at the top of the box-office with an impressive $44 million versus a $40 million budget. Pretty far behind in second place, Brett Ratner's $100 million sword-and-sandal epic "Hercules" starring Dwayne Johnson only managed to gross $29 million for its first weekend, not really below expectations, but a difficult outcome for a movie this expensive. The film also grossed $28 million overseas, which sweetens the result a bit for Paramount.

This week's other wide opener, the romcom "And So It Goes" starring Michael Douglas and Diane Keaton finished eigth with $4.5 million, although the film was released on far less screens than the other wide releases.

New Wide Releases: "Lucy", "Hercules", "And So It Goes".

Biggest Drop : "The Purge: Anarchy" (-66%)

Smallest Drop : "Planes: Fire and Rescue" (-46%)

Rank Title Weekend Domestic ForeignBudgetDays
1
Lucy
$44M
$44M
N/A
$40M
3
2
Hercules
$29M
$29M
$28M
$100M
3
3
Dawn of the Planet of the Apes
$16M
$172M
$181M
$170M
17
4
The Purge: Anarchy
$9.8M
$51M
$6.7M
$9M
10
5
Planes: Fire and Rescue
$9.3M
$35M
$21M
$50M
10
6
Sex Tape
$5.9M
$26M
$10M
$40M
10
7
Transformers: Age of Extinction
$4.6M
$236M
$730M
$210M
31
8
And So It Goes
$4.5M
$4.5M
N/A
N/A
3
9
Tammy
$3.4M
$78M
$6M
$20M
26
10
A Most Wanted Man
$2.7M
$2.7M
N/A
N/A
3
 


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