Sunday, October 16, 2011

Box-Office Report - Week of 14 October 2011

This week-end, we had a face off between two remakes. In one corner, we had "Footloose", the remake of a 1984 rock'n'roll movie that once boosted the career of someone we now know by the name of Kevin Bacon. In the other corner, weighing in at one thousand pints of blood and gooey make-up, "The Thing", a prequel/remake to the 1982 John Carpenter horror classic starring Kurt Russel. Overlooking the whole thing, from the back of the room, we have "The Big Year", a feel-good comedy starring Steve Martin, Jack Black and Owen Wilson. Which remake do you suppose managed to beat the crap out of the competition to take the top spot at the box-office ? Read on to find out.

Neither one, unfortunately, because the big bad boxer robots beat the crap out of both of those remakes. The Hugh Jackman starrer "Real Steel" scored a loose $16.3M this week-end, taking first place once again (10-day gross : $51.7M), while "Footloose" landed at a close second with $16.1M. "The Thing" trailed behind both movies, at #3, with a low $8M over the last three days. "Footloose" was made on a budget of $25M, which means it will break profit  in a week or two, but "The Thing" was made on a reported budget of $38M, which unfortunately means it doesn't stand much chance of earning back its budget. Even so, it must be said that both remakes failed to earn the money that they were expected to, especially considering the fanbase the originals probably have. This should teach studios a lesson about remakes.

At #4, "The Ides of March", George Clooney's political drama holds steady, grossing $7.5M over the last three days, a 28% drop from last week, which brings its 7-day total to $22M. Since the movie only cost $12M to make, you could safely say that the movie is turning in a decent profit.

Rounding up the top 5 is "Dolphin Tale". The heart-warming family film managed to gross $6M this week-end, registering a mild 30% drop from last week, upping its total cume to $58.6M. The movie's budget is estimated at $37M, so the profit is solid and they should expect it to float around the top 10 for 2-3 more weeks, which could bring the domestic earnings to $70-75M.

"The Big Year", starring Martin, Black and Wilson failed to attract audiences, bringing in only $3.3M in its opening week-end, which is a pretty low performance for each of the three comedy actors. The movie is also surprisingly expensive, with production costs estimated at around $41M. As such, it's not only unlikely that the movie can recover its budget, it's quite impossible, even with foreign earnings, which I don't expect will make much of a difference, considering the movie is only scheduled to open in a small number of countries throughout the next year. This has the makings of a resounding flop.

Check out the top 10 for the week of October 14 :
Rank Title Week-end Domestic Foreign
1Real Steel$16.3M$51M$56M
3The Thing$8.7M$8.7MN/A
4The Ides of March$7.5M$22MN/A
5Dolphin Tale$6.3M$58.6MN/A
9The Big Year$3.3M$3.3MN/A
10The Lion King (in 3D)$2.7M$90M$37M


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