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Sunday, August 25, 2013

Weekend Box Office Report: THE BUTLER Stays On Top; THE MORTAL INSTRUMENTS Tanked

The Butler Box office
It was a weekend of surprises. The biggest of them all was that the drama "Lee Daniels' The Butler" managed to stay in first place. The film, starring Forest Whitaker and Oprah Winfrey, grossed $17 million this weekend, beating out three new wide releases. The film has reached a total of $52 million in 10 days, well over its $30 million budget. The R-rated comedy "We're the Millers" also performed well, holding its ground in second place and closing in on the $100 million milestone.

"The Mortal Instruments: City of Bones" starring Lily Collins and Jonathan Rhys Meyers came in third with $9.3 million in its debut weekend and $14 million over its first 5 days. The film cost $60 million to make, so the current gross is disappointing, especially considering that the studio was expecting fans of the book to show up and boost the numbers.

"The World's End", the final chapter in the Cornetto trilogy ("Shaun of the Dead", "Hot Fuzz"), failed to attract an audience. The sci-fi comedy opened at #4 with $8.9 million, but fared much better overseas earning an additional $16 million. The film had a production budget of $20 million, so as far as costs go, it's in the safe zone and turning a profit.

The highly acclaimed home-invasion horror "You're Next" also failed to cash in on the hype and opened at #7 with $7 million. On a positive note, it's still better than many indie flicks hope to achieve and will probably go on to develop a following and will perform much better on home video.

More box-office details and the complete top 10, after the jump.



New Wide Releases: "The Mortal Instruments: City of Bones", "The World's End, "You're Next".

Biggest Drop : "Kick-Ass 2" (-68%)

Smallest Drop : "We're the Millers" (-24%)

Rank Title Weekend Domestic ForeignBudgetDays
1
Lee Daniels' The Butler
$17M
$52M
N/A
$30M
10
2
We're the Millers
$13.5M
$91M
$11M
$37M
19
3
The Mortal Instruments: City of Bones
$9.3M
$14M
N/A
$60M
5
4
The World's End
$8.9M
$8.9M
$16M
$20M
3
5
Planes
$8.5M
$59M
$17M
$50M
17
6
Elysium
$7M
$69M
$70M
$115M
17
7
You're Next
$7M
$7M
N/A
N/A
30
8
Percy Jackson: Sea of Monsters
$5M
$48M
$36M
$90M
19
9
Blue Jasmine
$4.3M
$14.7M
N/A
N/A
31
10
Kick-Ass 2
$4.2M
$22M
$16M
$28M
10
 


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