Sunday, September 4, 2011

Box-Office Report - Week of 2 September 2011

It was yet another boring week-end at the box-office, with very little of the total earnings coming from new releases. "Apollo 18", "Shark Night 3D" and "The Debt" opened with the hope of benefitting from the lack of major releases. Was the timing correct, or did they fail to attract audiences ?

Actually, they did fail. The top spot was once again occupied, for a third consecutive week by "The Help". The drama managed to take in $14M in the last three days, increasing the already impressive domestic cume to $119M in 26 days. Very impressive for its estimated production budget of only $25M. Right behind it, ranked second, is the spy thriller "The Debt", which opened with $9.6M. Not so great, considering it opened on Wednesday, which means it took 5 days for the movie to gross this amount. Still, it's a miracle that the movie opened at all. The movie, finished in 2010, had a hard time finding distributors.

"Apollo 18" opened with $8.7M at #3,  while its rival horror film "Shark Night 3D" managed to start its theatrical run with $8.6M, at #4. Both movies opened on more theater screens than "The Debt", but managed to gross less. Talk about underachievers. Not to mention that "Shark Night 3D" also opened in 3D locations. I think studios should start being a little more cautious when trying to stick the 3D to just any movie title for a buck.

"Rise of the Planet of the Apes" fell only slightly from last week-end, grossing $7.4M, which ranks it fifth in this week's top 10. Grossing $160M in 31 days, plus $180M outside the US, and considering it was made on a production budget of $90M, the "Planet of the Apes" prequel/reboot is very much a success.

Last week's "Colombiana" also dropped considerably, grossing $7.4M and bringing its 7-day total to $22M, which makes its $40M budget seem too expensive. "Don't Be Afraid of the Dark" lost almost half of its opening week-end earnings. With a total sum of $16M in its pockets, the Guillermo del Toro written and produced horror film is getting closer to recovering its $25M budget.

"Spy Kids 4D" is doing much better, despite dropping considerably since last week, grossing $4.6M this week-end. The reason it's doing much better is that its domestic earnings have now reached $29M, which means it has recuperated its $27M budget, making it one of the few movies in the top 10 that are actually making a profit. In that particular category we also find "Our Idiot Brother", at #7, with a total of $15M in 10 days, on a budget of $5M.

"The Smurfs" finally bows out, at #10. Grossing $4M this week-end, the children's movie grossed $131M domestically and $295M outside the US, which puts a lot of blockbuster wannabes to shame. Produced on a budget of aprox. $110M. Obviously, a sequel is in the works.

Check out the top 10 for the week of 2 September, 2011 :
Rank Title Week-end Domestic Foreign
1The Help$14M$119M$1.7M
2The Debt$9.6M$11.5M$1.9M
3Apollo 18$8.7M$8.7MN/A
4Shark Night 3D$8.6M$8.6MN/A
5Rise of the Planet of the Apes$7.8M$160M$185M
7Our Idiot Brother$5M$15.9MN/A
8Don't Be Afraid of the Dark$4.9M$16M$640K
9Spy Kids 4D$4.6M$29M$10M
10The Smurfs$4M$132M$295M


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