Sunday, August 28, 2011

Box-Office Report - Week of 26 August, 2011

The hurricane wreaked havoc at the box-office too, as profits went down drastically compared to last week. Three new movies opened to bad weather : the weird comedy "Our Idiot Brother", the creepy horror "Don't Be Afraid of the Dark" and the ass-kicking-hot-lady action flick "Colombiana". Were they able to defy the storm ? Find out by reading on.

Total earnings took quite a hit this week. Hurricane Irene must have been one of the reasons, but I'm sure the quality of the movies is to blame as well. "The Help" managed to stay at the top spot for a second consecutive week with only $14M. Last week-end, the drama earned $20M. Boasting a domestic total of $96M, and considering it was made on a budget of $25M, "The Help" can easily be viewed as a box-office hit. Its main contender for the last few weeks, "Rise of the Planet of the Apes", has dropped quicker, earning only $8.6M this week. The Apes movie is still boasting a larger domestic total ($148), one of the main reasons being the solid $54M opening week-end. "Rise of the Planet of the Apes" opened five days before "The Help".

This week's new entries are repeating the bad results of last week's "Conan the Barbarian" and "Fright Night", two overly-hyped movies that have become box-office flops in only one week-end and are still not doing well. Firstly, the Luc Besson written action flick "Colombiana", starring Zoe Saldana, came in second with $10M in the last three days. While the outcome is encouraging, considering how bad this week was for movies, it's still a long way from recovering its $40M budget. With the end of the summer season, which means fewer high-profile releases in the coming weeks, the movie has a chance to stay in the top 10 for a few more weeks.

Secondly, we have "Don't Be Afraid of the Dark", which opened at #3. The horror, written and produced by Guillermo del Toro, managed to squeeze in $8.6M. With all the bad weather, I suppose there wasn't much interest for a dark haunted house type movie. Made on a budget of $25M, the movie will probably end its theatrical run at around $30M, which at least means the producers get to save face.

And last, but not least, we have the zany hippie comedy "Our Idiot Brother". The R-rated flick earned $6.5M, which is pretty low when compared to movies like "Horrible Bosses", or "Bad Teacher", but, to be fair, this movie didn't have too much publicity attached to its name. And, like the protagonist of the movie, we get to look on the bright side of things, as the movie had an estimated production budget of $5M, which means it's not exactly a flop.

Check out the top 10 for the week of August 26, 2011 :
Rank Title Week-end Domestic Foreign
1The Help$14M$96.6MN/A
3Don't Be Afraid of the Dark$8.69M$8.6MN/A
4Rise of the Planet of the Apes$8.65M$148M$157M
5Our Idiot Brother$6.5M$6.5MN/A
6Spy Kids 4D$5.7M$21.7M$4M
7The Smurfs$4.8M$126M$256M
8Conan the Barbarian$3.1M$16.6M$5.5M
9Fright Night$3M$14MN/A
10Crazy, Stupid, Love$2.9M$69.5M$10M


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