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Sunday, February 15, 2015

Box-Office: FIFTY SHADES OF GREY Makes Expectedly Impressive Debut

box-office-fifty-shades-of-grey-kingsman-the-secret-service

It's no surprise that "Fifty Shades of Grey" is the no. 1 movie at the box-office this weekend. The S&M romance secured a $81.6 million debut in the U.S. and a record-breaking $158 million overseas. The previous first-weekend record holder was 2003's "The Matrix Revolutions" with $117 million. However, the much-hyped adaptation of E.L. James' controversial book has not managed to break all the records everyone thought it could break. Initial projections estimated that the film would make a $90 million debut, but according to the final figures it managed to miss out on the all-time February and R-rated debut records. The highest February debut is still "The Passion of the Christ" with $83.8 million. Still, the film grossed $239 million worlwide on a $40 million budget. Not bat at all.

The other wide release of the week, "Kingsman: The Secret Service", opened with a solid $35.6 million and an additional $43.8 million overseas. Considering the tough competition, the comic book adaptation managed to make a good impression and surpassed initial expectations of a $25 million opening. It's also an improvement over Matthew Vaughn's previous adaptation of a Mark Millar comic, "Kick-Ass" which opened with $19.8 million in 2008. Kingsman's production costs are estimated at $81 million.

New Wide Releases: "Kingsman: The Secret Service", "Fifty Shades of Grey".

Biggest Drop : "Jupiter Ascending" (-48%)

Smallest Drop : "Paddington" (-20%)

Rank Title Weekend Domestic ForeignBudgetDays
1
Fifty Shades of Grey
$81.6M
$81.6M
$158M
$40M
3
2
Kingsman: The Secret Service
$35.6M
$35.6M
$43.8M
$81M
3
3
The SpongeBob Movie: Sponge Out of Water
$30.5M
$93.6M
$46M
$74M
10
4
American Sniper
$16M
$304M
$85M
$58.8M
53
5
Jupiter Ascending
$9.4M
$32.5M
$58.9M
$176M
10
6
Seventh Son
$4M
$13M
$83.6M
$95M
10
7
Paddington
$4M
$62M
$154M
$55M
31
8
The Imitation Game
$3.5M
$79.6M
$76.9M
N/A
80
9
The Wedding Ringer
$3.4M
$59.7M
$3M
$23M
31
10
Project Almanac
$2.7M
$19.5M
$3.4M
$12M
17
 


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