Sunday, August 14, 2011

Box-Office Report - Week of 12 August 2011

This week, four new movies fought hard to earn the top spot at the box-office. A horror gore-fest ("Final Destination 5"), a period piece about racism ("The Help"), a lowbrow slacker action comedy  ("30 Minutes or Less") and a concert documentary ("Glee: The 3D Concert Movie"). And with last week's "Rise of the Planet of the Apes" hungry for more, how did these movies fare at the box-office ? Read on to check out the top 10.

For a second consecutive week, "Rise of the Planet of the Apes" holds its ground at the top. Earning an additional $50M this week, $27.5 of which during the week-end, the movie now has a domestic total of $104M. Foreign earnings are close behind with $74M. Considering it was made on a budget of $93M, the sci-fi thriller is doing amazingly well. And it was no easy task to stay at #1, as period drama "The Help" came in close behind with a three-day tally of $25.5M, and since it was released on Wednesday, its total gross is now at $36M, which is also not bad.

Filed under "underachievers" is "Final Destination 5". The horror sequel opened with a not-so-impressive $18M, better than the first and second installments, but worse than the third and fourth. The series' best opening week-end was 2009's "The Final Destination", with $27M, and its worst was in 2000, with the original movie, $10M. Filed under "disappointments" is "30 Minutes or Less". The R-rated slacker comedy only grossed $13M in its opening week-end, but with a budget of only $28M, it's not really a catastrophe, just a "disappointment". Director Ruben Fleischer's previous movie, "Zombieland", opened with $24M. Another modest new release was the concert/documentary "Glee: The 3D Concert Movie", which opened at #11 with only $5.7M. Comparatively, "Justin Bieber: Never Say Never", another concert/documentary, opened with $29M.

"The Smurfs" is continuing to hold on better than anyone expected. Grossing $13.5M this week-end, the family adventure has already reached a domestic total of $101M, and with foreign earnings reaching $141M, it now holds a worldwide sum of $242M, accumulated in 17 days. No wonder Sony ordered a sequel. Jon Favreau's western sci-fi actioner "Cowboys & Aliens" keeps losing money, grossing only $7.6M in the last three days, compared to last week-end's $15.7M. With a domestic total of $81M, and a slow start outside the US, "C&A" will not make up for its $168M budget before the DVD and Blu-Ray release.

Check out the top 10 for the week of August 12, 2011 :
Rank Title Week-end Domestic Foreign
1Rise of the Planet of the Apes$27.5M$104M$74M
2The Help$25.5M$36MN/A
3Final Destination 5$18M$18MN/A
4The Smurfs$13.5M$101M$141M
530 Minutes or Less$13M$13MN/A
6Cowboys & Aliens$7.6M$81M$7M
7Captain America: The First Avenger$7M$156M$128M
8Crazy, Stupid, Love$6.9M$55MN/A
9Harry Potter and the Deathly Hallows Part 2$6.8M$356M$847M
10The Change-Up$6M$25MN/A
11Glee: The 3D Concert Movie$5.7M$5.7MN/A


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