Sunday, July 24, 2011

Box-Office Report - Week of 22 July, 2011

Since last week's spectacular opening, "Harry Potter and the Deathly Hallows Part 2" has taken it down a notch, dropping down to second place, but is still doing spectacular business. It has now become the third movie with a big juicy seven-day total ever, behind "The Dark Knight" and "Transformers: Revenge of the Fallen". Read on to see who is number one at the box-office.

This week's top earner at the box-office is "Captain America: The First Avenger" with a cool $65M over the week-end. Positive reviews and buzz have ensured this comic book adaptation's success and it's very possible that the upcoming "The Avengers" movie, whose teaser trailer ran this week-end in theaters, considerably added to the hype. Next week, however, the brave Captain is expecting some serious competition, as "Cowboys & Aliens" and "The Smurfs (3D)" open in theaters across the US. I expect the Smurfs to take a third place and Cpt. America a solid second, as Jon Favreau's sci-fi western mash-up tops the charts.

Another solid opener from a couple of weeks ago, "Transformers: Dark of the Moon" is dropping fast, while still far behind the dreadful "Revenge of the Fallen" in the US. Worldwide earnings are indeed better, but not by a lot. The second installment earned $402M domestically and $836M worldwide, but since it's widely considered to be the worst of the franchise, it also discouraged a lot of viewers from seeing this third and (for now) last entry.

In the comedy department, this week's new entry, the R-rated comedy "Friends With Benefits" starring Mila Kunis and Justin Timberlake, opened with a disappointing $18M. The same director's "Easy A" opened with only $17M, but went on to make $58M. It's reasonable to assume "Friends..." will pick up a similar total. And speaking of comedies, "Horrible Bosses", "Zookeeper" and "Bad Teacher" all registered a slight drop this past week, but are holding well under the pressure of bigger and much more expensive movies.

Tom Hanks' "Larry Crowne" left the top 10 after three weeks, while Disney's "Winnie the Pooh" looks to meet the same fate after a weak seven-day run. "Super 8" also fell off the chart, but with a much better result ($178M worldwide) and a longer stay (45 days). "Cars 2" is holding on better than expected, compensating for its underwhelming opening, but is still miles behind the first "Cars" which grossed $244M domestically and $461M worldwide. I'd say the "Cars" franchise has run out of gas. Woody Allen's "Midnight in Paris" is also doing very well in both its domestic and foreign performance, making the independent romantic comedy a success.

Check out the top 10 for the week of July 22nd, 2011 :
Rank Title Week-end Domestic Foreign
1Captain America: The First Avenger$65.8M$65.8M$2.8M
2Harry Potter and the Deathly Hallows Part 2$48M$274M$560M
3Friends With Benefits$18.5M$18.5MN/A
4Transformers: Dark of the Moon$12M$326M$556M
5Horrible Bosses$11.7M$82MN/A
7Cars 2$5.7M$176M$173M
8Winnie the Pooh$5M$17M$6M
9Bad Teacher$2.6M$94M$70M
10Midnight in Paris$1.9M$44.9M$33M


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